Why should you read this?
Do you run display or paid-social advertising?
Do you use data from other parties to inform your targeting?
Does the impending cookiepocalypse scare you?
If you answered 'yes' to at least two of those - Intuizi may be for you.
How can Intuizi help?
Brands, Agencies, and Publishers use Intuizi to learn more about the 'What, when, where and how' of their target/ existing customers without sharing the 'who'. Our 'Data as a Service' business empowers you to better understand, and target, cohorts of mobile devices, based on criteria defined by you - in full GDPR and CCPA compliance.
How do you work with Intuizi?
We fit with your workflow however is easiest for you; either in our platform, or yours. Some customers log in to our platform, find out what they are after, and click a button to have that the devices they want to target sent to chosen DSP . Others ask us to do that activation for them. Others still send data to us which we enrich and send back to them, for them to analyse/process in their platform. It depends what works best for you.
What makes this whole thing possible?
We work with owners of consented first-party data ('Signal Providers') who encrypt that data, strip it of all PII, and push that into our platform. You - as a 'Signal Viewer' can then query that data however you want - in our platform or yours - slicing it however you find interesting, to find matches or differences between disparate datasets for privacy-compliant data-informed ad-targeting nirvana. You can even add your/your clients own data too (for your sole usage).
What do we enable you to discover?
Want to target find devices which have your app installed, and have recently visited your competitors' store? Want to reach a device that have been to your store when they are watching connected TV at home? What about adding your transaction data, to find trends in visitation patterns, app download history, and your segmentation, enabling creation of lookalike models which you can target?
These are just a few examples - we have many pre-built reports in our platform - if we push data to your platform, there's no limit to the queries you can define, to find insight and audiences relevant to you.
Fast, cheap, high quality - two of three?
No - all of them! Intuizi is fast, great value for money, and produces high quality outputs.
Analysis in real-time, using real-time data - you want to see devices that are in-location NOW? No problem! We built our own cloud-based architecture, and own much of our own hardware, so we are low-cost versus services which process similar data volumes on AWS.
The quality is phenomenal - there is no better way to such detailed information on addressable audiences, versus what we have built.
What's the catch?
None. We'd love to see every device in every location globally, but we're not there yet. Presently, our data collection methodologies allow us to understand location, for instance, when apps are opened - we have seen around 350m devices and over 30bn signals globally to date. But if you use third-party data segments today, do you ever buy every available cookie?
Who does Intuizi compete with?
There is no company that stitches together all of the elements that the Intuizi platform covers. A few companies provide some of these, such as campaign reporting, audience targeting, location, and contextual understanding services - but only Intuizi synthesizes all of these and more in one cost-effective solution.
Does Intuizi comply with all applicable privacy laws?
Yes. Intuizi does not buy, sell, or receive any Personal Information (CCPA) or collect any Personal Data (GDPR). All data that could be used to identify a particular user is 'de-identified' or 'pseudonymized' before it is received by the platform. Only the source of the data can 're-identify' or un-pseudonymize their data.
If an advertiser would like to target a specific user, Intuizi connects the advertiser with the consent owner who directly transact with each other using tools provided in our platform in accordance with all privacy laws.
How do i get started?
Get in touch - we can work out with you the best way for you to engage with us, what you need and how we can facilitate that, as well as what the price would be.
We're here to help.
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