From the beginning, we wanted to build a data solution that was based on user-consent (and complied with GDPR and CCPA), would not be or feel creepy, and would get better financial results for publishers and advertisers alike. We wanted a solution that would fit within the existing workflow so that it could be used in conjunction with a client’s current DSP, SSP, DMP, CMP, etc., not replace them. We wanted to be able to see any data set and compare it with any other(s) on a public or private basis. We also wanted to build a platform where you could see for yourself whether somebody else’s data was useful.
Lastly, we wanted to build a solution that would be just as valuable outside of the marketing industry.
As we build out the Intuizi Platform, we are tackling big problems in data aggregation, processing, and display. We already provide the most cost-effective way to improve ROAS for digital campaigns and we get better every Signal Provider and Client we add. We are now preparing our platform for use outside of marketing for things like research, community services, and health care and wellness.
What does “Intuizi” mean?
IntuiziⓇ is our registered trademark. Our mark evokes intelligence and understanding, something we designed our products to provide. There is a word in Italian, “intuizione” that means “direct and immediate knowledge of a truth”.
Intuizi (we pronounce it: “in-too-zee”) was born from a desire to capture and organize the myriad of data created by mobile phones and other real-time signal generators, and process that data in order to understand the meta and infra truths contained therein. Because of the extreme amount of data generated each day, we designed an infinitely scaling, distributed high performance computing structure that harnesses the spare capacity of graphics processors (GPUs) that are otherwise used for gaming or mining. Our hardware infrastructure, and the software we created to operate it, allow us to compute to unlock truths that are cost-prohibitive to most others.
““Working with the Intuizi team is easy. As an agency, we are looking to bring new ideas and data to our clients. Intuizi has helped us add an extra tool to our agency toolbox.”
“'Intuizi has helped us run campaigns using data that we'd otherwise never have been able to use - and they'll continue to help us and our clients in the future"
CEO, The Media Image
"Intuizi’s data intel provides critical insights for optimizing our new site selection and customer marketing campaigns. We’re super excited!"
The Farmers Cow Calfe’ & Creamery