How does Intuizi protect consumer privacy?
Every signal reaches Intuizi under a written agreement that requires it to be de-identified or anonymized before we receive it. We never receive or process personal data, and we hold no persistent identifiers: no names, MAIDs, IP addresses, email addresses, or hashed emails. Our models find patterns in behavior, not people, and no user of our platform is permitted to re-identify, or attempt to re-identify, anyone.
How does Intuizi help us find audiences we cannot reach with our current data?
Our Large Behavioral Model learns from de-identified, real-world signals across physical locations, mobile apps, web browsing, and CTV viewing. Describe your ideal customer, or use an existing segment as a seed, and the model builds an audience based on observed behavior. That is how brands find prospects who are not in their customer file, and how agencies plan across clients using a single view of behavior.
Can we use Intuizi audiences in the platforms where we already buy media?
Yes. Audiences you build are delivered to the DSPs, social platforms, or data warehouses your team already uses, so activation happens inside your existing workflow. We confirm the destination and delivery format with you before your first campaign goes live.
Can we combine our own customer or media data with Intuizi insights?
Yes. You can match your first-party data against our Large Behavioral Model to see a multi-dimensional view of your customers, enrich it with behavioral readouts, and turn it into activation-ready audiences for your endpoints. What each party may use is defined in the data rights for the engagement, and your data stays yours.
Is Intuizi an identity graph?
No. We do not collect or store consumer identities or persistent identifiers, and identity has never been part of the system we built. Our models understand behavior without it. Our signal providers do hold identity-bearing data, and the platform makes it easy to contract with them directly.