The deprecation of cookies/Mobile Ad IDs and the decrease of the relevance of existing targeting.
The European Union General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) are changing the way companies can collect, store, process, and utilize data about individuals.
Interactive mobile advertising (iMA), which enables users to interact with a mobile advertisement and then have their phones automatically connect them to the advertised business, can be an excellent way to connect with potential customers.
Intuizi takes a different approach to geo-fencing. Intuizi’s belief is once the consumer has reached a geo-fence they have already made up their purchase intent. Read more to find out how!