Geofencing marketing is a type of location-based marketing that allows the advertiser to connect with smartphone users in a specific geographic area, such as a store, through mobile apps, or mobile web pages. With geofencing marketing, you can reach your audience in new ways, boosting your profits to record levels. Because Geofencing relies on location, this advertising technique is specific to the user, meaning it prioritizes advertising to those that are most likely to engage. While at first this new concept can be intimidating, the process is seamless:
Finally, the company can begin delivering ads to that user via app ads, notifications or search and display ads.
Geofencing advertising can be effective for up to 30 days from the moment the user steps into a company’s marked geofence, boosting profits and lengthening interaction with a user.
Geofencing is flexible, allowing for the company to choose when ads appear to those who have entered the geofence. If foot traffic is higher in the afternoons, companies can choose to boost advertisements at that time, maximizing profits and effectiveness of your ads.
Why Geofencing Marketing?
It costs 10 times more to earn a new customer rather than retain an existing customer. With Geofencing Marketing, it becomes easier to build and maintain that loyalty
Do you ever wonder how much more effective your business could be if only there were multiple additional data sets that could be attached to each customer record, (in a legally compliant manner)?
The key is looking at the smartphone as a consumer avatar: capturing and analyzing the device’s behavior as representing a consumer, without the ingestion of any privacy/identification data.
What if there was a way to get all the benefits of hyper-targeting without having to pay Facebook the extra CPM fee for the custom audience?
Location-based advertising is extremely effective at targeting specific customer segments who appreciate getting brands' sale offers instantly.