Geofencing marketing 

Geofencing marketing is a type of location-based marketing that allows the advertiser to connect with smartphone users in a specific geographic area, such as a store, through mobile apps, or mobile web pages. With geofencing marketing,  you can reach your audience in new ways, boosting your profits to record levels. Because Geofencing relies on location, this advertising technique is specific to the user, meaning it prioritizes advertising to those that are most likely to engage. While at first this new concept can be intimidating, the process is seamless:

  • The company creates a geofence in a marked area and sets an ad campaign for the geofence.
  • Once a user steps into the geofence, they are automatically added to the company’s  audience.

Finally, the company can begin delivering ads to that user via app ads, notifications or search and display ads.

Geofencing advertising can be effective for up to 30 days from the moment the user steps into a company’s marked geofence, boosting profits and lengthening interaction with a user.

Geofencing is flexible, allowing for the company to choose when ads appear to those who have entered the geofence. If foot traffic is higher in the afternoons, companies can choose to boost advertisements at that time, maximizing profits and effectiveness of your ads.

Why Geofencing Marketing?

  • Optimize your Data and Analytics:
  • Geofencing Marketing runs on data, giving your marketing team or provider access to the information they need for future campaigns.
  • Measurable factors include; Conversion Zone visits and Ad impressions or views.
  • Raise Effectiveness and Build User Loyalty:

It costs 10 times more to earn a new customer rather than retain an existing customer. With Geofencing Marketing, it becomes easier to build and maintain that loyalty

More Articles

August 12, 2020
Intuizi - The Data Deep Dive - SmartFinds Marketing - Melih Oztalay

Ron Donaire, CEO of Intuizi, talks about the evolution of digital marketing, measurement, and the cookieless future with the CEO of Smart Finds Marketing Melih Oztalay

Ron Donaire

August 12, 2020
Intuizi - The Data Deep Dive - MVP Marketing Results: Melvin Veasley

Ron Donaire, CEO of Intuizi, chats PPC, Search Box Optimization, and Keyword Tools with Founder at MVP Marketing, Melvin Veasley

Ron Donaire

August 12, 2020
Intuizi - The Data Deep Dive - Goal Aligned Media - David Young

Intuizi CEO, Ron Donaire, discusses Statistical Concepts in Marketing and how to select your dependent variables, How to work with imperfect data, and Mixed Media Modeling with David Young, CEO of Goal Aligned Media

Ron Donaire

may 14, 2013
Intuizi - The Data Deep Dive - Syapse - Vinod Subramanian

Intuizi CEO Ron Donaire chats with Vinod Subramainan, Chief Data and Product Development Officer for Syapse, about AI in healthcare, the importance of normalizing disparate data sources, and the value of leveraging Natural Language Processing.

Ron Donaire

may 14, 2013
Intuizi - The Data Deep Dive - X-Agency - Darwin Liu

Intuizi CEO Ron Donaire and CEO for X-Agency talk about optimizing pay per click advertising, AI replacing our jobs, and how to ensure your college student doesn’t use Chat GPT.

Ron Donaire

may 14, 2013
Geo-Spatial Data A Revolution for Live Events.

Geospatial data is used to understand live events such as sporting events and concerts. This data is collected through location-based tracking, social media monitoring, and analyzing attendee behavior and demographics. The data is used to optimize the event experience, understand audience behavior and preferences, and support local economic growth.

Ron Donaire

Request a your
Demo Today

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.