Geofencing marketing is a type of location-based marketing that allows the advertiser to connect with smartphone users in a specific geographic area, such as a store, through mobile apps, or mobile web pages. With geofencing marketing, you can reach your audience in new ways, boosting your profits to record levels. Because Geofencing relies on location, this advertising technique is specific to the user, meaning it prioritizes advertising to those that are most likely to engage. While at first this new concept can be intimidating, the process is seamless:
Finally, the company can begin delivering ads to that user via app ads, notifications or search and display ads.
Geofencing advertising can be effective for up to 30 days from the moment the user steps into a company’s marked geofence, boosting profits and lengthening interaction with a user.
Geofencing is flexible, allowing for the company to choose when ads appear to those who have entered the geofence. If foot traffic is higher in the afternoons, companies can choose to boost advertisements at that time, maximizing profits and effectiveness of your ads.
Why Geofencing Marketing?
It costs 10 times more to earn a new customer rather than retain an existing customer. With Geofencing Marketing, it becomes easier to build and maintain that loyalty
The European Union General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) are changing the way companies can collect, store, process, and utilize data about individuals.
Interactive mobile advertising (iMA), which enables users to interact with a mobile advertisement and then have their phones automatically connect them to the advertised business, can be an excellent way to connect with potential customers.
Intuizi takes a different approach to geo-fencing. Intuizi’s belief is once the consumer has reached a geo-fence they have already made up their purchase intent. Read more to find out how!
It is important to understand that the only company that has marketing rights to a consumer is the consent owner who received the original consent from the consumer during a sign-up process to their product or service. Intuizi has a patent-pending process to preserve this process between the consent owner and the marketer
Companies may use location-driven market intelligence to gain a better knowledge and more nuanced insight into the outcomes of previous marketing activities and how they affected the company's success indicators.
Intuizi is among the leading location data providing platform with expertise in marketing analytics, data aggregation, audience activation intelligence tools, and branding.