Geofencing marketing 

Geofencing marketing is a type of location-based marketing that allows the advertiser to connect with smartphone users in a specific geographic area, such as a store, through mobile apps, or mobile web pages. With geofencing marketing,  you can reach your audience in new ways, boosting your profits to record levels. Because Geofencing relies on location, this advertising technique is specific to the user, meaning it prioritizes advertising to those that are most likely to engage. While at first this new concept can be intimidating, the process is seamless:

  • The company creates a geofence in a marked area and sets an ad campaign for the geofence.
  • Once a user steps into the geofence, they are automatically added to the company’s  audience.

Finally, the company can begin delivering ads to that user via app ads, notifications or search and display ads.

Geofencing advertising can be effective for up to 30 days from the moment the user steps into a company’s marked geofence, boosting profits and lengthening interaction with a user.

Geofencing is flexible, allowing for the company to choose when ads appear to those who have entered the geofence. If foot traffic is higher in the afternoons, companies can choose to boost advertisements at that time, maximizing profits and effectiveness of your ads.

Why Geofencing Marketing?

  • Optimize your Data and Analytics:
  • Geofencing Marketing runs on data, giving your marketing team or provider access to the information they need for future campaigns.
  • Measurable factors include; Conversion Zone visits and Ad impressions or views.
  • Raise Effectiveness and Build User Loyalty:

It costs 10 times more to earn a new customer rather than retain an existing customer. With Geofencing Marketing, it becomes easier to build and maintain that loyalty

More Articles

August 11, 2020
Harnessing Distributed High-Performance Computing to Drive Business Intelligence

Our intelligent, data-as-a-service platform gathers massive amounts of data in a fast, efficient, and cost-effective manner via transparent and trustworthy pathsRon

Jeff Pescatello

August 11, 2020
Intuizi Joins NVIDIA Inception

“Intuizi has relied on NVIDIA hardware and software from the very beginning,” said Ron Donaire, CEO of Intuizi. “Being able to work directly with NVIDIA will help us deliver the most advanced and cost-effective AI and ML tools to unlock insights hidden in our clients’ data and show how it relates to other data sets.”

Jeff Pescatello

August 12, 2020
Marketing Champions with Ron Donaire from Intuizi

The deprecation of cookies/Mobile Ad IDs and the decrease of the relevance of existing targeting.

Ron Donaire

may 14, 2013
Intuizi Named Among ‘30 Fabulous Companies of the Year 2022’ by The Silicon Review Magazine

“The Silicon Review 30 Fabulous Companies of the Year 2022 program identifies companies that not only have the most innovative, diversified, and reliable solutions, but also have a self-evolving and self-adaptable quality to best serve the ever-changing needs of the market and its customers,” said Sreshtha Banerjee, Editor-in-Chief of The Silicon Review Magazine

Jeff Pescatello

may 14, 2013
Intuizi Featured in StartupCity Magazine’s List of Top 10 Florida Tech Startups 2022

"We are glad to include Intuizi as one of the Top 10 Florida Tech Startups 2022.”— Hanna Wilson, Managing Editor of HR Tech Outlook Magazine

Jeff Pescatello

may 14, 2013
Location Data Platform market to display unparalleled growth over 2021-2026

Location Data Platform market to display unparalleled growth over 2021-2026 Competitive outlook: Intuizi, GroundTruth, CARTO, HERE Technologies, Adsquare, UP42, TomTom,, OpenPrise Data Marketplace and CleverMaps

Request a your
Demo Today

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.