GroundTruth uses location-based data solely. Intuizi uses location-based data as one of many indicators in a signal analysis process, and layers on additional data, analytics, and activation features to find, understand and act on data at scale.
Intuizi has all the location data that Foursquare does at a fraction of the cost.
Intuizi also provides people counting and loyalty analysis of the video streams, enhancing viewers retention by giving more advanced insights. Most businesses' success is based on listening to their customers.
Users essentially tell you what is important to them through their interactions and behaviors. Signals may make your interactions "smarter" by incorporating them into machine learning models. Smarter interactions improve the customer experience, resulting in higher revenue per session KPIs.
Being a modern platform, Intuizi uses signals to improve conversions and to determine customers, while Foursquare doesn't use signals. Intuizi processes more than 1 Trillion signals with an average of 80+ billion new signals every month.
Intuizi and GroundTruth are also capable of white labeling, 3rd party data lake integration, and look-alike modeling. GroundTruth doesn’t use data science and ad hoc analytics, while Intuizi data is compatible and based on AI, Big data, and machine learning.
No doubt connected tv (CTV) is the most popular channel in digital advertising, and it shares 13.41 billion of the advertising markets. CTV has become one of the business awareness tools that can drive a measurable ROI.
CTV-based targeting using first-party data and third-party data can drive purchase decisions. One of the special perks of Intuizi is that it provides CTV-based targeting; on the other hand, foursquare does not.
Intuizi checks all of the same boxes as GroundTruth around location data marketing, audience intelligence, and behavioral insights.
With Intuizi, you get all those features in one, easy-to-use product including: location, app presence/analytics, audience interests, visualization, data ingestion and processing, campaign analysis and attribution, and more. This means you don’t have to stitch all those functions together yourself, saving immense time and money.
The best part? Intuizi's SaaS pricing is a mere fraction of GroundTruth.