OBJECTIVE

A large grocery chain (“Grocery Chain”) has an advanced analytics department tasked with understanding the customer journey as it relates to how and what their customers shop for inside their stores. These analysts have a ton of information about their loyalty members and non-loyalty customers, but what they didn’t know is where else they shopped for groceries and how often. Developing an understanding of how and where else their customer’s shop provides the information needed to develop appropriate marketing tactics that can be targeted to encourage desired behaviors for future initiatives.

STRATEGY

The Intuizi™ team worked closely with the Grocery Chain’s Data & Analytics team to identify competitive shopping patterns for their loyalty members and non-loyalty customers. To do this, Intuizi™ first ingested anonymized loyalty data to set up cohorts based on shopping frequency. Intuizi™ then geo-fenced the Grocery Chain’s locations to identify the non-loyalty customers. Once the non-loyalty customers were identified, Intuizi™ could report their shopping frequency and set up a separate cohort. Profiles of the loyalty member and non-loyalty customer cohorts were then analyzed to understand competitive shopping patterns and app downloads. The distinguishing competitive shopping behaviors and app download characteristics identified opportunities to create audiences for retention.

RESULTS

Intuizi™ was able to report to the Grocery Chain where else their loyalty customers and non-loyalty customers were shopping for groceries.

Intuizi™ was able to report to the Grocery Chain the majority of competitors’ customers who shopped at a competitor’s store for future conquest marketing initiatives.

Intuizi™ provided the Grocery Chain with a non-cookie-based, fully privacy-compliant marketing list to target each competitor for marketing outreach.

Intuizi™ provided the Grocery Chain with a non-cookie-based, fully privacy-compliant marketing list for retention and upsell that their Data & Analytics department was unable to create with the data they have in-house.

The Grocery Chain was able to ingest the competitive visitation data from Intuizi™ into their environment for additional analysis to act on.

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