Interview:

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Objective:
A Quick Service Pizza Chain needed to increase check size, total sales, and growth without dramatically increasing their budgets. Strapped for time and resources, the ownership group wanted to maximize the dollars spend to compete against the large national brand names that were established in their trading areas.

Strategy:

Identify & qualify cohorts of existing customers/competitor customer, based on deterministic visits

• Benchmark both cohorts baseline visitation to determine where growth is possible
• Provide cross-visitation to map share of category visits
• Provide area of origination reports to determine where a customer comes from.
• Provide ongoing audience intelligence and media execution to increase visitation into their locations

Results:

Increased visitation, sales and average check size.
16% incremental Sales Growth and increased average check size by 11.8%

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