The European Union General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) are changing the way companies can collect, store, process, and utilize data about individuals.
Interactive mobile advertising (iMA), which enables users to interact with a mobile advertisement and then have their phones automatically connect them to the advertised business, can be an excellent way to connect with potential customers.
When did we, mankind, start to become cyborgs? Where does the path we’ve irrevocably begun to journey along, eventually lead?
Data-driven marketing, like teenage sex, is something everyone is talking about, few are doing, and fewer still are doing well (and even when they do – nobody really realizes yet) – but it will mature. And those who started earlier will have the most practice and experience to draw from.