Services
Background & Experience:
Intuizi, Inc. is a U.S.-based data processing platform that specializes in processing de-identified first-party consented audience data signals for the owners of that data (referred to in our parlance as ‘Signal Providers’). The de-identified data can be queried on a de-identified basis by selected ‘Platform User’ partners, with the permission and consent of the Signal Providers, in accordance with privacy policies and privacy regulations. This de-identified data is used by Platform Users to deliver actionable insights for their businesses, across various industries.
Our technology is therefore designed to support owners of 1st party consented signals; furthermore it also further enables Platform Users to create actionable data products for marketing, data analysis, and strategy, by enabling them to leverage audience data (such as mobile location data) for audience intelligence, advertising, and business decision-making. Our platform is privacy-first by design and scalable across global markets. Activation use-cases are only possible via direct programmatic transactions between Signal Provider(s) and Platform User(s), facilitated by Intuizi, who act as Facilitator but not Party to such trades.
Data Ingestion:
Intuizi aggregates mobility data from a variety of sources. This includes log files from SDK integrations used by mobile app developers, enabling coarse and fine location signals. Additionally, we incorporate web-based signal sources such as JavaScript collectors and VAST tags, as well as programmatic bidstream data when available. All incoming data is salted and encrypted, ensuring it is de-identified prior to processing or delivery to platform users.
Data Refresh Rates & Retention:
We refresh our data sets hourly (on a delay) or daily to ensure the most up-to-date insights are available for analysis and activation. Historical data retention is determined by contractual terms, but we typically support data lookback windows of 13 months or longer to allow for robust trend and behavioral analysis.
Technical Specifications
We support multiple data formats including CSV, JSON, and Parquet, allowing seamless integration into client systems or workflows. Data is delivered via flexible and secure options, including AWS S3, SFTP, or API, depending on client preference. Upon request, we can provide full documentation detailing our schema, field-level definitions, and API integration instructions.
