Ever waited weeks to validate a new data feed, only to discover the scale was off, the identifiers didn’t match, or the audience segments couldn’t be activated cleanly?
Or watched half your budget disappear before an impression was even served, thanks to a tangle of brokers, opaque fees, and disconnected platforms?
That’s the norm for most data teams today, and it’s a big part of why I joined Intuizi.
At Quantcast, I saw the power of pairing machine learning with a DSP and a proprietary data stream. But the model came with trade-offs: a managed service approach, data arbitrage, and a limited view into what was actually driving performance.
At Tubular Labs, we tackled the audience insight problem from a different angle, understanding behavior at scale across YouTube, Facebook, TikTok, and other video platforms. The insights were rich, but activating them in the real world was complex and indirect.
In both roles, a gap remained. The question was how to move from behavioral data to actionable audiences with full control, transparency, and compliance.
That’s what Intuizi is solving.
Intuizi is an encrypted, privacy-compliant audience platform purpose-built for data teams and marketers. The platform supports a growing set of hashed identifiers including MAIDs, HEMs, IPs, and UID2s, and powers custom data activation across 40+ endpoints.
What makes it stand out:
Importantly, all identifiers are securely encrypted, joined within the provider’s environment, and never re-identifiable without an approved contract. Intuizi helps partners uncover audiences, not individuals.
Think of Intuizi as the connective tissue between behavioral signals and activation-ready insights:
The result is a platform where data scientists, marketers, and media teams can work off the same clean foundation with speed, confidence, and privacy built in.
The industry is shifting. We are moving from opaque pipelines to transparent ones, from rented data to owned signals, from raw tables to actionable insights, and from isolated platforms to interoperable infrastructure.
Intuizi is leading that shift.
After advising the company over the past year, I knew it was time to go all-in. I’ve joined as VP of Product to help scale what I believe is one of the most important infrastructure layers in the next generation of privacy-compliant audience discovery.
If you’re building for scale, wrestling with identity resolution, or stuck waiting on your next data activation, let’s talk.
We’re just getting started.
We love hearing from our clients, especially prospective ones! Whether you have a question, feedback, or just want to say hello, don’t hesitate to reach out.
👉 info@intuizi.com
